Why It Matters
Duhigg explains how habits form, how they operate, and how to rewire them.
He blends neuroscience with storytelling — showing that behavior is driven less by conscious choice and more by automated loops of cue, routine, and reward.
The book’s power lies in making behavior change feel mechanical, not mystical.
Core Ideas
- Every habit follows a loop: cue → routine → reward.
- You can’t erase a habit, but you can redirect it by changing the routine.
- Keystone habits create ripple effects — small shifts that transform entire systems.
Practical Lens
Understanding habits turns willpower into design.
When you engineer the cue and the environment, behavior takes care of itself.
Duhigg’s point is subtle but profound: success is rarely about effort — it’s about structure.
Master the loop, and you master the pattern behind almost everything you do.

